Others can’t see your value if you don’t show it. In simplistic terms, if you don’t ask, you don’t get, if you don’t show, you don’t get seen, and if you don’t act you don’t get results.
Too many talented professional women continue to feel over-looked or invisible in their workplace or market. Their loss of momentum is evidenced by a stalled career, stalled finances or stalled business growth. To turn this around, three key contributors to address are:
- Lack-lustre self-promotion - undervaluing what you do in your communication.
- Lack of confidence - shows up in your body movement and gestures and undermines your credibility.
- Lack of message impact - using predictable language in verbal and written messages which underwhelm the listener or reader.
Let’s expand on these three areas:
When you undervalue what you do, it comes across in the way you pitch, share your thoughts in meetings, approach asking for a promotion, share your successes and if you’re in business, how you approach following up debtors and set your fees.
Lack of confidence
We’re wired to prioritise visual cues over auditory cues, so no matter what we say, anyone watching will believe what your body language is saying more than what your mouth is. A lack of congruence here will erode your personal brand.
You don’t need to have an outgoing personality to have a confident personal brand, but your body language needs to be congruent with your message.
Using safe predictable language in verbal and written messages is comfortable because you don't have to think. The issue with this is, your messages will either get lost in the noise or won’t be remembered.
Personal and professional growth are important for building and maintaining a compelling personal brand. Learn, grow and help colleagues, clients and customers to grow.
How much are you invisibly losing by not investing in yourself?
Investing in yourself will provide the best return on investment you will ever experience, especially when it comes to building a confident personal brand. People buy you! Your value, your conviction and your ability to deliver.
Kerryn Gamble partners with organisations to drive profitability through diversity. She is the Author of UNSTOPPABLE - the professional woman’s guide to purpose, power & prosperity, and Founder of Woman of Worth.
On a mission to close the confidence and achievement gap for women, Kerryn up-skills female executives in the art of speakership to increase leadership participation by women. To have Kerryn speak at your next event, click here.